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INTRODUCTION &
REFERENCES
I'm a marketing professional born in 1958, living in Helsinki
with my (x) wife (Maria) and two boys, Anton & Aleksi, born in
1989 and -91. My mother language is Swedish, I speak Finnish,
English and understand fairly good German (Salzburger Schilehrer
Verband 1980-1983).
Hobbies; Thinking, imagining and writing - flyfishing, trekking,
skiing and sailing.
EXPERIENCE AND
KNOW-HOW
Since 1980,
I've been working within marketing communication as an marketing
director, marketing manager, PR, sponsorship and event marketing
consultant, entrepreneur and as a partner of a few
advertising, PR and event marketing agencies, and as a marketing
communication consultant for both commercial and non-profit
organizations and the media.
In 1999-2000 I
worked in the leading group of Modern Times Group Ltd. as the
marketing director. My sphere of responsibilities consisted of
launching and marketing Metro (daily) in Finland (metropolitan
area), internal marketing, launching of the loyalty club of
Metro, Club Metro and international contacts.
WELL
CONNECTED
I'm very well
connected. I've worked together with an amount of commercial and
uncommercial organizations in various business and Cultural
areas. The Finnish media people in TV, radio and the press are
not unfamiliar to me. I've been co-operating with many
associations and federations, with athletes, artists, writers,
graphic designers, philosophers, teachers, lecturers,
futurologists, and with professionals in many other areas.
I have thousands of professional contacts who are
connected with millions of other professionals and decision
makers globally. I belong to and
run an amount of global business networks and group forums. On
XING alone, out of 14 other
networking platforms, I have personally + 5 775 contacts
connected with more than 860 500 professionals and
decision makers globally:
http://www.xing.com/go/invite/3171808.c7eb86
<
click here - to get more information, and to register for free.
Click to join the SICU Synergy Marketing Network!
CONNECTING
THE UNCONNECTED
For now I work
as an entrepreneur, as a marketing integrator and communication
coordinator. I'm a marketing communication consultant running a virtual
organisation hunting after factual connections, synergies,
networks, partners and naturally new interesting clients, operations and
projects within marketing communication and project management in Finland, but globally
as well.
CHARASTERISTICS AND PERSONALITY
I'd like to
characterise my way of thinking as lateral and very open minded,
my way of action effective and my circle of contacts as
exceptionally wide. The keywords of my activities are factual
connections, creativity, interactivity, cost-effectivity,
multiplicative effects and added-value. My slogan is Connects
the Unconnected, and motto: Think the Unthinkable and Move the
Immovable.
VISION
Synergialaitos.Com ("Synergy Society") was renamed and
internationalized in 2005 as SICU, which is the
acronyme of Synergy Integrated - Connects the Unconnected. It's
the the largest multifunctional virtual organization in Europe, which operates
globally through an amount of affiliates, multidisciplinary
professional and experts... to serve the single client by
forming optimal think tanks, work groups and/or service cluster
teams in order to solve problems of single clients locally,
regionally, nationally and globally.
-
 2006......... -
Founded SICU Synergy Solutions Group to support the activities
of SICU's global activities as a virtual organization >
www.Synergialaitos.Com/sicu_news.htm
*
www.Synergialaitos.Com/partners.htm
*
www.Synergialaitos.Com/newsletter1.11.2006.htm.
-
- 2006......... -
Renaming, designing and launching Synergialaitos.Com as SICU
(Synergy Integrated - Connects the Unconnected) because of
that the activities became very quickly international.
- 2004-2006... - Building-up an
globally extensive business network including thousands of
contacts connected with millions of other professionals and
decision makers globally.
- 1999 - 2000
- Oy Modern Times 3 Ab (Metro) > (A MTG Publishing Company)
-
 1999........... - Founded Synergialaitos.Com - A multidimensional virtual organisation
specialized in marketing communication, in unconventional
marketing methods, business networking and in project and
event management
- 1996 - 2006
- Tomcom Marketing Communication Oy. Entrepreneur, marketing
communication consultant
- 1995 - 1996
- A partner of Grey Eminence Ltd. PR Agency ( An affiliate of
GCI Group )
- 1991 - 1996
- T&M Project Management - Entrepreneur - a partner of Eastway
Sound & Lightning
- 1988 - 1991
- Lintas:Helsinki (Ad-agency) > Lintas:Promotion >
Impulse:International ( affiliates of Interpublic Group of
Companies ).
Project manager, in charge of sponsorship, event marketing,
promotions and public relations. Lintas-Helsinki bought Action
Guides ( 3-year contract )
- 1986 - 1988
- Ay Action Guides - Entrepreneur - Integrating sponsorship,
event marketing and promotional activities in the Total
Communication of clients ( one of the first sponsorship and
event marketing agencies in Finland )
- 1980 - 1986
- Nordforce Oy/Golden Sports Oy - Marketing director.
Importing sport goods to Finland and creating a chain of 78
dealers in Finland
Links underlined
in red!
-
Finnish Marketing
Association
-
Rewarded as the Media Professional of the Year.
- Ranked as one
of the ten Marketing Stars in Finland by the leading magazine of
Marketing & Advertising
in Finland ( M & M
1995 > the leading Marketing &
Advertising Magazine )
- Creating,
planning and execution of marketing and communication concepts,
product and service launches, sponsorship programs events...
for a huge amount
of commercial and uncommercial organizations ( 1986 - 2003...
)
-
Association of
Finnish Labour
(commission
of trust 1996-2001) - A member of
the Communication Committee.
-
Lecturer
in an
amount of marketing seminars and congresses
-
Special articles
in business & marketing magazines, journals,
TV- and radio
Intervues
about unconventional marketing and co-operations.
Projects,
events, co-operations and other assignments
SICU Synergy Solutions Group:
original idea, conceptualizing, launch, marketing,
coordination...
Winning Company ja/tai Winning Ice & Fire
yritystapahtumat ja sovellutukset
Winning Company Round Table Confrence
tapahtuman markkinointi sekä kehittäminen hyödynnettäksi
kansainvälisesti.
Properation Spektra
is
a multilayer (CSR)
project,
which starts a multidimensional process to increase public
safety, and to develop the safety culture in Finland.
The original idea, project & campaign planning, and marketing...
for the
Finnish National Rescue Association...
(launch 1/2006). A project and process to be internationalized
beginning from 2007.
WOLF
in Culture
-
A multidimensional culture production and
a multimedia project ( conceptualizing the original idea,
project management, marketing and communication). Searching for
collaboration partners.
F.I.S. - FedEx Express Speedskiing World
Cup
- The
original idea, conceptualizing and connecting the event and the
image od speedskiing to support the Corporate Communication and
Brand marketing of FedEx Express in a short- and long term to
branch out the cooperation internationally beginning from 2006.
Calpis Bike Park
- The original idea, execution and
marketing of the leading Mountain Biking Center in Finland
Kalpalinna
Cross
Center - Creating, planning and execution a new cross-marketing
communication concept and a new set of activities for including
corporate events, PR and social events ( The CCC-concept; Calpis
Cross Center ).
Creating, planning
and execution of an amount of Corporate Events for various
corporations in Kalpalinna in 2001 - 2004 ( The concept; "
Calpis Family Fun
" ).
Finnish
municipalities ( EU-project )
- Creating and planning of the co-marketing concept and
activities connecting five (5) Finnish municipalities. The
concept; 'The region with a pure set of environmental values'.
Millenium 2 000
- The Year of Hope
( Jesus 2
000 ) - Creating the content for the communication concept for
the
National Church
Board
in Finland ( The context and concept; 'Silence' ).
Mandatum
Private Bank
- Planning a serie of corporate events for Mandatum.
SOKOS
(second
largest department store in Finland) - Creating the idea and
context of relaunch - concept planning, events and promotions (
The concept: 'A Day as Millionaire' ).
ABB
- Ceating &
executing the event -concept of the launch of
ABB's
EU-2000 air-conditioning plant.
Akseli Gallen-Kallela Art Exhibition
(The concept; To improve cheese and
wine culture in Finnish restaurants) -
Idea generation,
product development, marketing, PR, sponsorship and event
marketing planning and excecution, financing and event
arrangements of the grand
Helsingin Sanomat
(largest newspaper in Finland - Sanoma WSOY ) - Coaching/
consulting and its sales and marketing departments to utilize
sponsorship and event marketing more effectively ( lectures and
concepts )
Finnish National
Gallery
(Museum of
Contemprary Art, The Museum of Finnish Art and the Museum of
Foreign Art) - Reconstructing the profile and image of the by
bilateral marketing communication and financing its marketing
activities in co-operation with Helsingin Sanomat.
Linda Lampenius
(super-sexy
& talented fiddler) - Product development and implementation of
Lindas image in
Björn Borg
collections
product marketing and communication in Scandinavia and
internationally.
Marlboro
Classics World Meeting
in
Pyhätunturi fell ( Concept; Wild West Weekend in Finnish Lapland
) - Creating the idea and concept - planning and co-ordination
of several yearly events.
ARS 95
interantional contempoary art exhibition - artists from 90
countries, 12 sponsors (companies, products, services + media ),
22 corporate events in the museum for 12 000 guests ao. Product
development, marketing, PR, sponsorship, event marketing
planning, financing and arrangements of the international
Hype the Musical
- Product
development, marketing, PR, sponsorship and event marketing
planning, financing and arrangements of Hype the Musical. Open
case-examples; and
The Hype Card
of Aktia
Bank.
Telecom Finland
(Telia-Sonera)
- Creating
the idea and concept - planning and execution of an serie of
internal marketing concepts and events for the management (370
directors), and for 3 500 employees of after a huge
reorganization (-4 000 people)
Alvar Aalto
100-years Anniversary
- Creating
the idea and planning of the project
The City of
Jyväskylä
- Planning
of the re-profiling of Jyväskylä as the hometown of Alvar
Aalto.
Paavo Nurmi 100-years Anniversary
-
Creating the idea
and planning of the project.
Finnish
Cultural Institute in
Stockholm - Planning the re-launch of the institute.
National Board of
Education
- Creating the idea and concept - planning and organizing the
funding for an'Environmental education project' in Finland, and
an 'International Environmental Congress', A Northern Call for
the Environment, and combining it with the environmental program
of Finnish Post.
'Going to
Kansas City'
-
Planning of the film marketing concept for a Finnish-Canadian
production
Moving Picture
100-years'
Anniversary
( Finland) - A member of the marketing board.
Finland Post
- Creating
the idea, planning and execution sponsorship programs, PR and
Social events for on the way to Albertville Olympics.
Product
development, conceptualizing and marketing of several World Cup,
Europa Cup and European Championship events in Speed-Skiing,
Freestyle and Snowboarding for national and international
sponsors.
Marketing of
Markku Wiikeris' Whitbread Round The World
Maxi-project for national and international sponsor corporations
and media...
...just to mention a few of my former operations
When you're looking for synergy, energy experience and
content - know-how, factual connections, and
for new ideas and opportunities and/or businesscontacts, please
contact SICU Synergy.
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