---

What is the purpose of branding? What is a strong brand?

"An orange... is an orange... is an orange. Unless, or course, that orange happens to be a Sunkist, a name eighty percent of consumers know and trust". -Russel L. Hanlin, CEO, Sunkist Growers

What do you need to be the best? "Concentration. Discipline. A Dream". -Florence Griffith Joyner, Olympic gold medallist".

SICU offers access to millions of networkers!

The quotations above explains almost it all, but also that building-up a strong brand needs time and a lot of work to be communicated and utilized effectively through an amount of different channels.

SICU SSG and its global partners and members offers a huge global network, and an access to a most interesting target group, including millions of networkers all over the word!

---

SICU to be Commercialized & Productized

SICU has been actively communicated directly and through more than 20 globally extensive networking platforms during the last four years. The undersigned has also founded, coordinate & moderate different SICU Synergy Solutions Group forums, and The Helsinki Connection with approximately 4 000 members in total.

Now it's the right time to begin the process to commercialize and productize SICU into different SICU branded products and services, in order to attract a huge group of networkers both nationally in different countries but gobally as well. 

Certification, licence, sponsorship & message  promotion agreements

SICU's objective is to is make different kinds of certification, licence, sponsorship and message promotion agreements with corporation and brands, which can easily be perceived as SICU - Connects the Unconnected - products & services.

Licensing: An agreement in which SICU allows the use of the name, slogan and logo in a company's advertisements, packages, products and/or services (brands, co-brands, sub-brands).

Certification: An arrangement in which SICU recognizes that a product or service of a company complies with certain established standards.

Sponsorship: A broad term that covers many kinds of business. SICU can create innovative sponsorship opportunities of many different kinds to engage additional corporate partners, reach wider audiences, increase financial support, or build operational and strategic capacity.

Message Promotion: An alliance in which SICU works with a company or media outlet to promote a public interest message.

Suitable collaboration partners are (Connects the Unconnected) hardware companies, software companies, internet service providers, telecom companies, web & video conferencing systems, mobile phones etc...

SICU is already a wellknown brand & concept especially among global networkers. The undersigned has been regarded to have one of the most exclusive private networks in the world! Open e.g.  www.xing.com/profile/Tom_Merilahti * www.linkedin.com/in/tommerilahti www.naymz.com/search/tom/merilahti/1524603

Would you, or somebdy you know, like to utilize SICU as a brand, sub-brand, co-brand... and the SICU networks, groups & connections as a communication channel. 

Would you like to utilize an amount of different networking platforms, global connections, group forums, forum postings, web-sites, blogs, monthly newsletters, advertising, banners, articles, proposals etc...

Copyright

The Synergy Integrated - Connects the Unconnected concept, name (SICU), slogan (Connects the Unconnected) and logo are protected by copyright, and registered to be used as proof in a court of law.

Brand Ideas?

It's all about to create and build-up a SICU Brand System to increase the value of SICU and even make some money out of it. If you have any ideas, leads or connections, which ends-up into a contract with a company and/or a brand, I'm naturally prepared to pay you a fair share out of the deal. Open SICU Newsletter, October 2007 < About SICU as Brand.

Talk about it!

As SICU's major objectives are to create added value and multiplicative effects for all of us, Viral Marketing might be the most cost effective method to reach our objectives.

One of the core values of SICU is that it is internationally well known "brand" at least among the members of an amount of divergent networking platforms, but this is not enough. That's why I'd like to encourage you to talk about it. Promote it to the benefit of all of us.

Tell your connections - collaboration partners, stake holders, clients, friends - about that you are an affiliate, global partner or a member of SICU, and invite them to join as well.

As an affiliate and global partner you have even the right to utilize the SICU logo and banner as a proof that you are a part of this global structure.

Please forward!

I'm looking forward to hear your comments, and would be more than happy if you could forward this message to whom it may concern.