Creating synergy is not a superficial pursuit for short-term gain, but a deeper blending of the wisdom from multiple perspectives that converges into a sense of fullness and appreciation for all that life can offer.

 

The objective of this newsletter is to create Global Attention, Interest, Desire and Action (AIDA) among new potential members. It aspire to motivate new Global Partners and sponsors to utilize the divergent opportunities SICU has to offer in order to create and support divergent co-operations,  business activities and marketing camaigns.

 

SICU is the acronym of the name and slogan: Synergy Integrated -

Connects the Unconnected. On the other hand the Finnish word SISU is a conception. SISU ("Sauna & Sibelius") is a central part of the Finnish national identity. It's an ability to get things done, describing staying power, will power of iron, and decisiveness to get things done even against impossible odds.

Ideas + Exchange + Energy = Synergy

The SICU Synergy Solutions Group Network (SICU SSGN) is a

self-organizing, self-regulating virtual organization and a strategic alliance. It is an open and flexible marketing & management collective operating both globally and glocally (Think Global, Act Local).

 

The global partners and members of SICU SSG, representing divergent professional disciplines, actively bring professionals together on a “glocal” basis. SICU focus e.g. on social mobilization projects, marketing campaigns and events supporting social & environmental responsibility. This includes Sponsorship, Event Marketing, CSR, CRM, arts, sports, culture and design. The major objective is to support corporate communications and brand marketing.

 

SICU's objective is to offer resources, to create cost effectivity, added value and multiplicative effects for businesses, corporations, brands, industries, institutions, and ultimately consumers in diverse markets (globally).

 

The concept has been designed to increase trust, interaction, value and cooperation between all parties involved, and to solve problems of individual clients, where ever they are active, in a most cost-effective way.

 

Join the SICU Synergy Solutions Group Network

SICU Synergy Solutions Group Network (SICU SSGN) is a covering a broad range of collaborations in where SICU affiliates, global partners and members, representing divergent cultures and professional disciplines all over the world, can get support and learn from one another in a versatile Web 2.0 environment.

Multilingual Network:
We communicate in English, but SISU SSGN offers you also the opportunity to interact in Spanish in the SICU SPEAK SPANISH group, and very soon in Italian (SICU ITALIA) and German (SICU DEUTSCHLAND). In addition there are 19 special groups to choose from, such as SICU ART, SICU GOLF, SICU CSR and SICU SPACE.

If you are true professional, please, join the SICU SSGN today! Membership is free of charge.
Click here to join > SICU SSGN

Would you like to become a Global Partner

On SICU SSGN we can combine our core competencies, form specialized think tanks and service cluster teams in order to solve problems of individual customers, accomplish social change, and first of all, meet our business objectives.

 

Helsinki; the Global Connection Point

 

We are looking for new affiliates, global partners in major cities and countries (global connection points), in where we do not have a representative. The global partners yearly membership fee is 150 €/ 12 months, which includes, among many other things:

1. Your biography & photo (+ company/brand logo) will be added in the SICU WEB Partners site


 

2. Your participation, your activities and projects will be published / promoted in the monthly SICU Synergy Newsletter > Example < which is delivered globally directly to + 8 000 business contacts.
    

3. Your introduction will be added in all SICU Synergy Groups on different platforms (XING, LinkedIn, Facebook, Ning, and in
   The Helsinki Connection group on XING.
    

4. The right to create your own branded group in the SICU SSGN 
    

5. The right to create and moderate an own forum at www.xing.com/net/SICU
    

6. All the other rights and opportunities you can read about in the SICU Affiliates Program Handbook, which will be sent to you depending on your interest.

The only sustainable competitive advantage an organization has is the quality of its people! 
 

If you are interested to become an affiliate or a global partner, check SICU SSG and Global Partners, and apply for a global partnership by sending your e-mail address and a link to your business profile to me by e-mail. I will shortly contact you, and send you some additional info about the next steps.

 

SICU as Brand, Brand as Organization...

In order to create and develop opportunities to finance SICU's further development and operations, and about the opportunities SICU has to offer its sponsors, we should think about SICU as a process, and the attributes of SICU as a brand.

SICU AS AN ORGANIZATION: the organization attributes are e.g. expert knowledge (in diverse markets), a globally extensive network of professionals, multidisciplinary, creativity, innovation, know-how, affiliate, partner and member concern, and flexibility to change with clients needs.

SICU AS A PERSON represents an interesting & unusual personality, genuine (original), energetic, up-to-date, qualitative, unbiased, synergetic, connector, activator, friend and advisor.

SICU AS A PRODUCT could represent any product with factual connections to the activities of SICU and the slogan Connects the Unconnected, that could be easily perceived as products, which connects.

SICU AS A SYMBOL: Think about the meaning of the Finnish word Sisu, about the "SICU Circles" melting into one, the colours of a spectrum, and about the slogan; Connects the Unconnected.

 

I think that any corporation and/or a brand would be willing to be perceived as company who have Sisu = the ability to get things done, describing staying power, will power of iron and decisiveness to get things done even against impossible odds.

The colours of the "sicu circles" melting into one offers an amount of different opportunities, which you can easily imagine by bringing into your mind the case-studies I have referred to even before.

 

SICU Sponsors Connects the Unconnected

SICU offer potential collaboration partners an amount of sponsorship & co-marketing opportunities, and visibility in attractive environments in where the central target group is social & business networkers located all over the world.

 

We are looking for sponsors & collaboration partners who are closely related to the activities of SICU as an virtual organization operating and connecting the unconnected online. We are looking for corporations & brands who can utilize SICU as a brand name (co-brand, sub-brand), the slogan; Connects the Unconnected, logo and colours, and by this support one another's marketing efforts (co-marketing)

 

The wanted message - Connects the Unconnected - should be perceived by the "receiver" in a micro-second to effectively support e.g. Word-of-Mouth Marketing
(W-O-M-M = Viral marketing)

 

That is e.g. Hard-ware, Soft-ware, Internet Service providers, Telecommunication Companies, Mobile phones, Communicators, Online (book) stores... Companies, products and services, which can support one another by utilizing a mutual SICU Connects the Unconnected theme in their marketing (case-study).

The IDEA & OBJECTIVE to build-up a strong SICU brand is most interesting, as it can be utilized multilaterally in many different ways. It aim to generate value for all parties involved: As SICU branded products, services, projects, events, sub-brands etc.

SICU Sponsorship Services

Are you interested in utilizing Arts, Art Exhibitions, Artists as a sponsor in order to support your marketing communication efforts?
How about Social and/or Environmental causes? Sports? Individual athletes or teams? Are you looking for sponsorship opportunities regionally, nationally or internationally? Events?

Are you involved in sponsorship projects which would need fresh input in order to create effective utilization programs?

The undersigned has been involved in Sponsorship and Event Marketing, and in diverse unconventional marketing methods since mid 80's. That's for more than 20-years. Take a look at his references to get an idea.

Please take a look at SICU SSG & MMC in where MMC stands for Multilateral Marketing Communication, as sponsorship is just an agreement between two parties.

Pierre Coupet: SICU SSG Encino, United States

Mona Youssef: SICU SSG Kingston,  Canada

Mona Youssef is the newest global partner of SICU SSG representing SICU SSG in Kingston, Ontario, Canada. She is a Canadian fine artist and has received an invitation, from The artistic Jury in Leipzig, Germany, as preselected artist among the finalists of Palm Art Award 2008 international exhibition.

Her profile has been published in the “Who’s who in Visual art 2008-2009”. The book is available in book stores under ISBN 978-3-00-024580-0  for 12,80 Euros. The exhibition will start on October 3rd till November 13, 2008 at Art Domain Gallery.
Contact information: Lessingstrasse 24 * D-04109 Leipzig * Tel: +49-(0)341-2682488 *  http://www.art-domain.com/youssef.html

"Serenity" Oil painting by Mona Youssef

Mona is a featured member of SICU SSGN

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Copyright (SICU registered as intellectual property)

All the elements of SICU (Synergy Integrated - Connects the Unconnected) and the SICU Synergy Solutions Group (SICU SSG), such as the name, logo and slogan, Connects the Unconnected, are registered worldwide as intellectual property and protected by copyright. The registration can be used as proof in a court of law.