The SICU Synergy Solutions Group is a Multidimensional and functional Virtual Marketing & Management organisation, whose objectives are to offer resources, and to create cost-effectivity, added value and multiplicative effects for businesses, corporations, brands, industries, institutions, and ultimately consumers in diverse markets.

This site is for you to become familiar with the SICU structure, and to define the difference between SICU and the SICU Synergy Solutions Group (SICU SSG). You will also become familiar with the concept of Multilateral Marketing Communication (MMC). The concept of SICU SSG & MMC offers thousands of different opportunities to be utilized in any project or operation, anywhere in the world, to be centrally coordinated by the SICU head office and processor located in Helsinki, Finland.

SICU (SICU SYNERGY INTEGRATED - CONNECTS THE UNCONNECTED)

Someone may think that SICU is probably my main current project, and it naturally is, as it's the registered marketing name of my business & social activities and the slogan (Connects the Unconnected), which are protected by copyright. It is a question of the core business of the undersigned in the first place. SICU is the major link of two companies: T & M Project Management and Tomcom Marketing Communication Oy (Ltd) founded in 1988 and 1996.

SICU SYNERGY SOLUTIONS GROUP (SICU SSG)

Secondly the SICU Synergy Solutions Group represents at the moment 33 trusted affiliates and global partners in 24 countries.

SICU SSG has been created and developed to be perceived as a project of ours, and processed as a global think tank and a service cluster team => a global structure and a project organisation, which is mutual property of all of us trusted affiliates.

In other words, as SICU represents the company and core business of mine, it can be compared with any of the businesses you as an affiliate of SICU SSG represent.

SICU SSG has been created to support the single core businesses we represent as an "organism", and all of us in the "SICU Synergy Family".


A COMMERCIAL ORGANISATION AS A PROJECT

The idea of an organisation, seen and operated as a project and vice versa (project as an organisation), is in fact very interesting, even fascinating.

I became to think about an amount of projects I have created, developed and executed, and about projects I have been involved in during a long period of time > References.

MULTILATERAL MARKETING COMMUNICATION (MMC)

Though the following case-studies are from the mid 90's, it is the concept of Multilateral Marketing Communication I want to point out. As a concept it is still more than actual, and even a brand new concept for most people involved in marketing communication of today > Marketing from one decade to another.

The reason why?: The lack of the ability to think laterally, to Connect the Unconnected and Move the Immovable, and to practice the idea of Thinking of the Unthinkable and Give-to-Get.

CASE STUDIES TO EXPLAIN MMC IN CONCRETE


1. ARS 95 > (http://www.sicusynergy.org/ars.htm)

• The largest exhibition of contemporary art ever held in Scandinavia
   
• The starting point and major idea of the multilateral marketing concept was the graphic design, which was designed to serve five (5) major sponsors in the first place, all of them to be associated with an own ars-colour
   
• Think about the factual connections and colours of the ARS and the SICU logo, and how this idea could utilised to create interest among potential sicu-sponsors.
   
• Think about the museum and the sponsors pool as an organization, and how to implement the idea to be utilised in the cooperation marketing of SICU.
   

2. HYPE THE MUSICAL > http://www.sicusynergy.org/themusical.htm

• The most successful youth musical production in Finland of all times
   
• The starting point and central idea of the multilateral marketing concept was the name HYPE as a concept to be utilised by sponsors to name products and services etc.
   
• Think about the name and meaning of HYPE (far-out, cool, awesome etc.), and of the Finnish word & concept SISU describing staying power, will power of iron, and decisiveness
  to get things done even against impossible odds
   
• Think about the theatre and about an amount of sponsors as an organization
   
• The title of the article = Hype the Musical successful to be exported.
   
• Image: World famous make-up artist, Joe Blasco, to launch Hype light, Hype medium and Hype dark in the United States, and he did.
   

3. AKSELI GALLEN KALLELA EXHIBITION OF FINNISH ART  
   http://www.sicusynergy.org/gallenkallela.htm

• AGK = The national artist of Finland
• The starting point of the multilateral marketing concept was the art work; "After the opera ball", which resulted to improve Wine & Cheese Culture in Finnish restaurants
   
• The concept connected the museum of Finnish art with five major restaurants, the premium cheese brand of Valio, Moet Chandon champagne, Mouton Cadet red & white wine to be exposed in the menu and in the media. Marketing method: cross-promotion.
   
• Result: More visitors than in any other arts exhibition ever organised in Finland (195 677 sold tickets)
   
• The revenue of the restaurants incresed with 30% during the period of the exhibition of 100 days.

3. DISCOVER THE RESONANCES

The business environment of commercial and the operational environment of uncommercial organizations changes rapidly, the consumer behaviour is changing uninterrupted, the target audience’s field of interest is splintering in smaller and smaller pieces...Read the article and compare the concept written in 2006 with the case-studies from 1994-1996 above > http://www.sicusynergy.org/discover.htm.

SICU AS A BRAND, BRAND AS ORGANISATION, BRAND AS PERSON,
BRAND AS PRODUCT, BRAND AS SYMBOL...


Thinking about SICU as a brand, and about the brand as an organization, the (self-organizing) organization attributes would be e.g. knowledge, creativity, innovation, affiliate, partner and member concern, and flexibilty to change with clients needs.

The brand as a person, would represent an interesting & unusual personality, genuine (original), energetic, up-to-date, qualitative, unbiased, synergetic (naturally), navigator, connector, activator, friend and advisor.

The brand as product could represent any product with factual connections to the activities of SICU and the slogan Connects the Unconnected, that could be easily perceived as SICU products & services. Such products & services are e.g. computers, software, mobile phones, internet service providers... and, almost any product or service to help us to be connected and to connect to be connected.

The brand as symbol is all about the visual imagenery of the slogan: Connects Unconnected, and about the concept of the Knights of the Round Table: One for all, all for one! When you compare the "synergy circles" with the ARS concept you know where we go!

We are going to continue to build-up an image for SICU of being open-minded, thoughtful, unbiased, energetic and active, to activate to be activated, and to think, do and make things happen.

I hope that this will clarify a bit more about what is happening in the "head office" of SICU, in the processor and connector, and that we come one step forward in the process of generating new ideas, concepts and mutual projects to be implemented in the total concept to generate revenue for all of us.

I would highly appreciate any of your ideas, concepts, organisations, services, projects, events and products, which come in to your mind to further develop SICU to become beneficial for all of us, and wish you all warmly welcome to join the SICU Synergy Solutions Group at www.xing.com/net/SICU, and The Helsinki Connection at www.xing.com/net/HelsinkiConnection.

Connect-to-tom-to-be-Connected! Collaboration is the New Economy!

Think, Do and Make it Happen!